Most experts know more than one course can hold. The hard part is choosing what to teach first, for whom, and in what format, so people finish it.

Recording first and selling later is the most expensive way to learn that nobody wants the course. Here is how we test demand.

Most launches don't fail because the course is bad. They fail because of the offer, the timing or the traffic.

Clicks, leads and sales tell you what went right in a launch, but only if you know which ones to watch.

The end of the year is a good time to review what sold, what didn't, and which product to launch first next year.

Translating a course is the easy part. Local prices, payment methods and ads that sound native decide if a new market pays back.